Farasha Boutique – Mission
Global fashion for the modern, chic and confident woman.
CONTACT INFO: Customer Service or General Inquiries - 801-573-4383 or email vanessa@farashastyle.com
Farasha
is a women's retail pop-up boutique featuring fashion-forward, emergent
designers located throughout the U.S. and worldwide. From exclusive clothing
and handbags, to chic jewelry and accessories, Farasha offers one-of-a-kind investment
pieces and is a true representation of global style.
Vanessa Di Palma
Wright – Owner and Buyer
Owner and founder, Vanessa DPW is a seasoned stylist and world
traveler who has scouted unique designers in U.S. cities ranging from LA to NY,
and around the globe in locations including Turkey, Iceland, Mexico, Canada and
several other international cities. She believes that talent in fashion and design
is being overlooked as retail becomes more homogenized, which is why Farasha
came to fruition. Farasha has created a niche boutique to house, celebrate, and
embrace fashion-forward, up and coming designers, as well as identify
emerging trends that are discovered throughout the owner's travels, and then
make them available to you at a pop-up boutique or through out the website.
 Vanessa means butterfly, which is very telling for a
stylist who represents designers from all over the world with the aim to help
clients reinvent and transform themselves through the expression of fashion and personal style. This is how the concept of Farasha materialized. In addition, Farasha
in Arabic also means "Butterfly". Indeed fitting for a concept that
reinvents the clients it serves by refining, transforming, and accenting their
image with rare and exceptional pieces carefully selected specifically for
Farasha clientele during the owner’s travels.
Vanessa was born in Montevideo, Uruguay and grew up in Queens, NY.
She moved to Salt Lake City, Utah in 1995 to attend the University of Utah and
has called the mountain state her home ever since. Although more of an
urbanite, Vanessa decided the peaceful and majestic town and mountain resort of
Park City, host of the Sundance Film Festival, offered just the right place to
launch the concept of Farasha Pop-Up Boutique. Ever since, Vanessa
has launched the first Farasha storefront in Sun Valley, ID and has continued
to successfully focus her efforts on finding designers from around the globe
and offering select pieces in a variety of unique settings. Through creating a one-of-a-kind
atelier for women to experience a worldly perspective on design and fashion, Farasha
has provided the rare opportunity to discover new clothing lines and shop
eclectic collections from an array of modern designers.
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